THE RAHA

Raha is a new, digital service that aims to spread humanity speeches by giving you direct access to the core concepts of a wide variety of humanity society, ranging from books and writers to valuable community of humanity.

I developed a brand strategy, name and visual identity for the start-up, aiming to set them apart from other web-based services through humor and a focus on the interaction between the readers and writers. The raha mark inspiration comes from a knotted string, which tells you the opposite of freedom, so my aim was to emphasize on freedom word in opposite direction.