SARWAR HATIF

web developer & art director

UX - My approach to UX is centered on a deep and thorough understanding of users and a detailed definition of requirements and functional specifications. Through this process, I define the audience and experience I am designing, and establish a digital product platform that can be designed, tested, and developed.

UI - I bring a progressive and conceptual approach to modern UI design – one that challenges convention and is centered on pragmatic everyday utility, detail + nuance, motion, CG and obsessive levels of execution.

A brand is the visual, verbal and experiential translation of a promise. Let's give shape to your brand, turning your positioning and personality into a live experience that connects with your audiences at each touch-point.

I do concept and design packaging solutions that celebrate your product and deliver delightful out-of-box-experiences for retail and direct-to-consumer/e-commerce.

My multi-disciplinary approach combines research and development, with integrated functional websites to deliver compelling and demonstrable solutions.